Recently, I've been hearing a lot about how bad fast fashion is for the environment. However, I was puzzled at first because I was unfamiliar with the term. After a few conversations with my friends and a few searches on the internet, I found out that fast fashion is a term used to describe fashion companies that try to replicate high-end "trendy" fashion styles with mass-production and sell these items at a lower-price in local retail stores. I was intrigued by this because I had no idea that this was so detrimental to the environment. Apparently, I had been contributing to these fast-fashion brands my whole entire life. A few examples to name are GAP, Forever 21, Fashion Nova, and Shein. I learned that fast fashion is not only detrimental to the environment, but also has negative social impacts as well.
Producing clothing that contributes to the fast fashion industry often releases toxic chemicals from the dyes into the surrounding environment. Not only that, but it also demands massive amounts of water, non-renewable resources, and further contributes to the ongoing problem of greenhouse gas emissions. Secondly, the fast fashion industry also exploits the workers who work inside these clothing factories to produce these clothes. Ever wonder how your super cute t-shirt that you ordered on Shein was only $5? What a steal right? Well, according to Emma Ross, who wrote an article with The George Washington University Law School, only 2% of the 75 million workers who are currently employed at these clothing factories make enough to earn a living wage. They often work 16 hours a day, 7 days a week, and many companies also take part in child labor, employing children at young ages. Fast fashion also has harmful impacts to societal values as well. In order for these companies to continue to rake in revenue, they're always looking for the next trend. The next set of styles that they can get their hands on to try to market to the public. They often do this multiple times a year. What this causes is a change in the mindsets of their consumers, often affecting the younger generation more. Suddenly their super cute shirt that they bought last spring that they were obsessed with isn't trendy enough this year, even though the shirt is still in perfectly good condition and could be worn for a few more years down the line. Teens begin to think that they need an entirely new wardrobe every school year to stay in style. It makes sense if the clothes simply don't fit you anymore and you need a new size. But it doesn't make sense when you're throwing away perfectly intact clothes just because these fast fashion brands are causing you to think it's not "trendy" anymore. I can't say that I haven't also been a victim of this mindset as well.
Now that I am older I decided to change up were I decide to get my clothes. Unfortunately as a college student without a car living in LA, it's a lot harder for me to find time to go thrift-shopping in person. Luckily because we live in the modern age of technology, I found an online thrift store called ThredUp where I can shop in the comfort of my own home! (I also don't have to further contribute to carbon dioxide emissions by using a car to drive to the store too, so that's a plus!) ThredUp is an online store where you can buy high-quality second hand clothes at a reduced price! Some of the clothes that they sell still have the price tag on them! People can send in their clothes to the company, they'll select the clothes that are in the best condition, take professional, well-lit photos of them, and organize them on their website just like any other clothing store! I bought my favorite set of jeans from ThredUp. They fit perfectly and are also a little stretchy and not too stiff like new ones often are! Thrift shopping can honestly be so addicting because although it does take a little more time to search through the selection and find something that you like in your size, once you finally find those few items and they fit your body perfectly, it's such a rewarding feeling. Also knowing that you bought clothes in an environmentally-friendly way is also rewarding as well! I would definitely recommend buying your clothes second-hand to everyone.